Author: Marieke Schuit


Optimize user experience through Smart Ad loading

Lazy loading vs Smart Ad loading

In the previous blogpost, we explained the benefits of Lazy loading and how it reduces latency. If used properly, it also increases the viewability rate of ads on...

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Reduce latency with Prebid server and Lazy loading

Let’s begin with prebid

The majority of header bidding integrations are done in prebid.js because it is free and open source. With prebid.js client side integration, one request is done from the...

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Capture d’écran 2018-07-27 à 11.07.03

Top 3 Advantages of Header Bidding for publishers and advertisers

Since its arrival, header bidding hasn’t convinced all publishers and advertisers. Advertisers, because of increasing costs, and publishers, because of its latency. We explain here the top 3...

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